"Fruit and vegetables are not just tasty, natural products, but are also essential to health and well-being. Our market potential is huge, with Germans currently eating only 50% of the recommended daily amount of fruit and vegetables."
Dirk Allerding
"Fresh produce is an exciting business. We see ourselves as the link between customers and global producers. Together with our partners, Fyffes and Gemüsering Gruppe, we offer our customers direct access to fruit from overseas as well as vegetables grown locally. This alliance has also helped us to develop a unique distribution and ripening network in Germany and Europe. Our customers benefit from highly professional, efficient solutions due to the direct and safe procurement of fresh produce from a single source. This is all the more important since a retailer's fresh produce department not only has the highest revenue, but is also of great strategic importance."
Jens Allerding
"In the ever-changing world of fresh produce, where flexibility is always the key to success, medium-sized companies have a decisive advantage: a flat structure enables direct decisions to be made without delay. Whether a customer's order signals unexpected expenditure at short notice, or internal processes need to be optimised to meet a customer's demands: in a medium-sized company such issues can be rapidly resolved without having to overcome laborious approval procedures.
A business organisation with few hierarchical levels also gives greater freedom of choice and of course demands a certain degree of responsibility from each individual. This explains the high level of motivation shown by our employees and the remarkably low level of fluctuation. A working environment in which individuals can develop themselves and their ideas within a team encourages them to identify with their work and the company.
At vanWylick, such an approach is part of the management's policy and the common values upon which our daily business is based."
Peter Malsbender